![]() ![]() Let us now understand how retailers can use planograms to improve store visibility and foot traffic. According to market research, more than 60% of purchase?decisions are a result of impulse buying.?This stresses the importance of product?visibility, assortment ,?and presentation to motivate buyers. ![]() Since the ultimate goal of any planogram is to have right products in right place and quantity and at the right time, it acts as a vital tool for every retailer. Planograms are visual merchandising tools designed to help retailers ensure proper product placement, optimize space and maximize?sales. As retail space shrinks and number of products available in the market increases, deciding which products to place where and how is instrumental for retail success. Targeted in-store visibility strategies help retailers to ensure that products have higher level of visibility.?In order to achieve this, most retailers rely on planograms. Therefore, understanding how product looks from a customer’s perspective has become almost imperative. ![]() Retail store shelves are among the shoppers’ first point of interaction with a store’s product. ![]()
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